Banu works at Adisa Consulting Istanbul Head Office. She joined Adisa in 2019. She focused on product development for data analytics, market research and experience projects, especially for customer and employee target audiences.
Before Adisa, she took part in research and data analysis projects from different sectors in the field of market research for national and international brands.
Banu graduated from Mimar Sinan University, department of Statistics, and a master's degree in Statistics at Yıldız Technical University, also Big Data Analytics and Business Intelligence at Istanbul Technical University. She can speak English fluently.
Among her areas of expertise; project / product design, project management, insight generation, market research, data analysis with machine learning and statistical methods, data visualization, reporting, marketing. She continues to provide consultancy to companies in various sectors including B2C and B2B.